Karl Nystrom (Carlo de Luca)

After completing high school, the Finnish entrepreneur pursued a technical education and became a skilled car mechanic, gaining hands-on experience in his father’s garage. His early passion for mechanics and engineering soon evolved into a broader entrepreneurial journey. After serving in the Finnish Army, Karl began importing American cars and motorcycles into Finland, an endeavor that sparked a series of ventures spanning continents and industries.

In the 1980s, Karl founded a company that became one of Finland’s largest importers of U.S. auto parts. His success and vision in the auto trade earned him recognition across the globe. From importing Royal Enfield motorcycles and new cars into Finland to pioneering collaborations on early breast cancer detection technologies and color-changing apparel, Karl consistently stayed ahead of the curve as an innovative businessman

A turning point came when Karl ventured into the Russian automotive market, becoming one of the first to import Ford Lincoln Town Cars into Moscow in the late 1980s. This bold move led to the opening of offices in Antwerp and a partnership with a European pop artist that produced chart-topping singles in Germany and Belgium.

Fuelled by a lifelong thirst for exploration, Karl embarked on a sailing adventure across the Atlantic Ocean, where he braved a typhoon and numerous challenges. His Mediterranean sailing stories, combined with motorcycle travels through Turkey on a Harley-Davidson, were later published in European magazines, marking the beginning of his writing career.

After relocating to Spain and the United States, Karl continued to innovate, opening a successful hotel in the Philippines and later building a five-star resort on a remote Pacific island, where his reputation as a global entrepreneur reached new heights

But beyond his business ventures, Karl rediscovered his true passion: storytelling. Following the loss of his first manuscript, he returned to writing and has since authored eight books under the name Carlo de Luca. His works reflect the adventurous life he's led and aim to inspire readers to pursue their own dreams with courage and resilience.

Today, Karl Nystrom divides his time between Finland, Spain, and the Philippines, continuing to explore new frontiers in both business and literature. His philosophy is simple yet powerful: success doesnt come without failure, but through perseverance, greatness is within reach

Press Biography

Karl Erik Nystrom is a Finnish entrepreneur, adventure author, and global innovator, best known for his adventurous life and multi-industry career. Born in Parainen, Finland, and writing under the pen name Carlo de Luca, Nystrom has spent decades building businesses across Europe, Asia, and the Pacific. His professional background spans automotive import, healthcare innovation, hospitality, and international trade.

In the 1980s, he founded one of Finland’s largest importers of American auto parts and later expanded into the Russian automotive market, becoming an early importer of Ford Lincoln Town Cars into Moscow. His ventures included collaborations with U.S. technology firms, work in apparel innovation, and a creative partnership in the European music scene that led to chart- topping success.

An adventurer at heart, Karl has sailed across the Atlantic, motorcycled through Turkey, and built a luxury island resort in the Pacific. His passion for adventure travel and global exploration fuels his writing, as he began penning stories later in life, turning his global experiences into books that explore real-world innovation, resilience, and personal transformation.

To date, he has published eight titles, ranging from memoir and travel to cybersecurity and lifestyle. His books delve into themes like adventure writing, entrepreneurship, and inspirational stories. He currently splits his time between Finland, Spain, and the Philippines, continuing to write and pursue new ventures under the tagline:
“From Garage to Globe: Stories of Adventure and Innovation.”